Ceiling fans have been gaining in popularity for the past 20 years. What started as a cost effective alternative to air conditioning to cool your living room bedroom or kitchen has grown into a multi-billion dollar industry. The best rated ceiling fans for bed rooms are now offered in many styles and price ranges from the very basic to high end designer styles. They can cost from less than one hundred to several thousand dollars and are being made to suit any taste or preference.
The ceiling fan manufacturing industry has evolved to provide very high quality fans at reasonable costs and has built the consumer market for these products. This led to explosive growth in the sales of fans through the home improvement retailers like Home Depot, Lowes and others. The days of showroom sales for the mid to high level fans may be in for a change due the marketing efforts of these industry giants.
Marketing data suggests that approximately 70% of all ceiling fans are being installed by the homeowner within 2 years of occupying their home. They are replacing the existing lighting fixtures with higher grade fixtures and ceiling fans in the bedroom and kitchen area. The living room is also a popular choice for fixture replacement with ceiling fan and lighting kit combinations being installed in greater numbers.
The consumer is faced with so many choices in the market today that it can be a bewildering experience for today’s consumer. The average purchaser is going down to their favorite home improvement store to choose their new fan or lighting fixture or even making their choice on the internet. They come to a lighting specialty store or showroom only after being overwhelmed by the choices in the home improvement stores aisles which provide little if any service or assistance.